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Our blog narrates what stimulates our imagination: we believe that what inspires us is indeed at the basis of our way of working
Our Blog
News, updates and thoughts on marleting and sales in B2B
The commercial paradigm is changing: new Bridge Strategy
For days, we have been intercepting signals of change in the B2B industry. In fact, at this stage it will be decisive for the future to understand what is really happening in order not to be caught unprepared. In fact, should the situation continue for a few more...
B2B Brand, anything goes: omni comprehensive positioning strategy
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth: it must in fact be the starting and the...
Internationalization: how to find B2B customers abroad
The businesses able to make important choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
B2B business development and digital marketing
In the last few years the world of sales, especially in terms of B2B business development, has been characterized by a large presence of digital marketing activities. In the following article we would like to focus exactly on B2B world because what happened in B2C...
B2B sales: how to communicate your own vision
Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision. Identify your own vision in B2B sales B2B sales is characterized by...
Sales consultant or active customer acquisition company?
In this post we are going to highlight the differences between a sales consultant and a company that has as its core business the active customer acquisition for its clients. Indeed, a company that intends to expand its business has to carefully choose between the...
The power of questions in a sales negotiation
A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...
Touchpoints of a B2B customer journey
The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks in order to close a...
Search Intent: how to be found by the ones that are looking for you
Search Intent should be a basic concept for digital marketing specialists: however, for sales experts it might not be the same. In this post we are going to outline the importance of Search Intent, to define a shareable modus operandi and to understand how sales...
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