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Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
How to create a Google Ads campaign on the search network
Google Ads is a platform that allows you to promote your services or products through paid advertisements that can be viewed on various Google networks, particularly on the search network. Google Ads campaigns on the search network are still the most popular today:...
Marketing & Sales KPI
Monitoring the results of strategies and actions taken is essential for any company to make business decisions based on data. There are numerous KPIs that a company can consider. In this post, we are going to look at the main ones for monitoring marketing and sales...
Negotiation techniques and strategies
Negotiation techniques and strategies play a key role in numerous fields: from politics to economics to the law. In addition to these sectors, however, negotiation is also present in multiple areas of our daily life, such as in the workplace between colleagues or...
DNS, domains, and servers: what they are and how they work
DNS, domains, and servers are IT technicalities that can be highly complicated. This post will try to clarify this topic, satisfy curiosity, and increase your computer knowledge. What is DNS, and how it works The DNS, or Domain Name System, could be...
Getting to know Google: a story of people, opportunities, insights, and curiosities
Understanding how companies are born and their development over the years is fascinating: the story of Google is an example of a company that was born within the walls of a university and now, after more than 20 years, has become a $110 billion revenue empire with 70...
Copywriting: from rhetoric, through argumentation theory, to on-page SEO
Communication is fundamental in the life of a company to convey messages to its stakeholders. One of the ways to communicate is to write, and today writing is increasingly spreading on a digital dimension. In this post, we want to provide some valuable insights to...
The role of conversation in strategic selling
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
How to use Google Analytics? The importance of making data-driven choices for business development
Before analyzing the importance of Google Analytics from a commercial perspective, let's see, first of all, what is Google Analytics: a free data analysis platform that, through the implementation of a Javascript tracking code inserted in the source code of a website,...
Sales and Game Theory. The negotiator’s Hamletic dilemma: Compete or Cooperate.
How can Game Theory help in sales? In the following post, we will try to answer starting from an absolute concept: business and commercial negotiations are activities that require high strategic, relational, and communication skills. It is a tautology, a statement...
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