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Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
The role of conversation in strategic selling
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
How to use Google Analytics? The importance of making data-driven choices for business development
Before analyzing the importance of Google Analytics from a commercial perspective, let’s see, first of all, what is Google Analytics: a free data analysis platform that, through the implementation of a Javascript tracking code inserted in the source code of a website,...
Sales and Game Theory. The negotiator’s Hamletic dilemma: Compete or Cooperate.
How can Game Theory help in sales? In the following post, we will try to answer starting from an absolute concept: business and commercial negotiations are activities that require high strategic, relational, and communication skills. It is a tautology, a statement...
Case Study: How we improved our visibility on Google by optimizing Page Speed
In the following post, we will deepen the logic related to the speed of the side using the Page Speed indicator, and we will suggest how to test the Page Speed of your website quickly. But first, a quick introduction. Why is Page Speed essential for every...
The value of the Socratic method in a sales negotiation
With this post, we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with an unquestionably important and current legacy of thought. Who is...
What do the D-Day of June 6, 1944, and a Digital Go to Market have in common?
This post will analyze what a Digital Go to Market strategy has in common with the D-Day of June 6, 1944, known as the D-Day. Let's understand together where this curious association comes from. "The Marketing War" - Ries and Trout Many words are used in the...
Why should the song “L’istrione” by Charles Aznavour be the international anthem of a salesperson?
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song "L'istrione" by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many similarities that we have...
What is the anchoring effect and how to use it in a commercial negotiation?
Have you ever heard of the anchoring effect? You may not know it by this name, but it is a psychological mechanism that will indeed have been triggered in your mind, as in everyone's mind, numerous times. In today's post, we will go better understand what it is and...
Why if you had been a 17th-century Dutch florist in the “Tulip Bubble” would you have had to sell the roses?
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the "Tulip Bubble," you would have had to buy roses. But first of all, let's take a step back in history, going back to the...
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