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Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
The value of the Socratic method in a sales negotiation
With this post we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with a definitely important and current legacy of thought. Who is...
What do the D-Day of June 6, 1944, and a Digital Go to Market have in common?
In this post, we will analyze what a Digital Go to Market strategy has in common with the D-Day of 6 June 1944, known as the D-Day. Let's understand together where this curious association comes from. “The Marketing War” - Ries and Trout There are many words...
Why should the song “L’istrione” by Charles Aznavour be the international anthem of a salesperson?
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song "L’istrione" by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many similarities that we have...
What is the anchoring effect and how to use it in a commercial negotiation?
Have you ever heard of the anchoring effect? You may not know it by this name but it is a psychological mechanism that will surely have been triggered in your mind, as in everyone's mind, numerous times. In today's post, we will go to better understand what it is and...
Why if you had been a 17th-century Dutch florist in the “Tulip Bubble” would you have had to sell the roses?
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the "Tulip Bubble" you would have had to buy roses. But first of all let's take a step back in history, going back to the...
Why is Christopher Nolan’s Inception a 148-minute marketing manual?
In the following post, we will analyze why Christopher Nolan's Inception is a 148-minute marketing manual. But first of all, let's take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi core written...
Go to market strategy for B2B companies
Go to Market strategy is a planning strategy for entering new markets and for searching for new commercial opportunities. At Vehnta we are specialized in B2B and, after years of experience in creating contacts and in sales support we have developed our own...
B2B Development: social media for market positioning
Defining your B2B development is the first step that a B2B company should take into consideration in the perspective of new business activities. The brand defines the company and its image in the market: this is a strategic approach that becomes operational to...
How to generate business prospects using digital tools
Generation and management of business prospects with potential customers aimed at generating a first meeting or a first commercial request is part of the work of each seller. But how can digital tools help sales departments of B2B companies? Strategic marketing,...