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Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Sales and Game Theory. The negotiator’s Hamletic dilemma: Compete or Cooperate.
How can Game Theory help in sales? In the following post, we will try to answer starting from an absolute concept: business and commercial negotiations are activities that require high strategic, relational, and communication skills. It is a tautology, a statement...
Case Study: How we improved our visibility on Google by optimizing Page Speed
In the following post, we will deepen the logic related to the speed of the side using the Page Speed indicator, and we will suggest how to test the Page Speed of your website quickly. But first, a quick introduction. Why is Page Speed essential for every...
The value of the Socratic method in a sales negotiation
With this post, we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with an unquestionably important and current legacy of thought. Who is...
What do the D-Day of June 6, 1944, and a Digital Go to Market have in common?
This post will analyze what a Digital Go to Market strategy has in common with the D-Day of June 6, 1944, known as the D-Day. Let's understand together where this curious association comes from. "The Marketing War" - Ries and Trout Many words are used in the...
Why should the song “L’istrione” by Charles Aznavour be the international anthem of a salesperson?
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song "L'istrione" by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many similarities that we have...
What is the anchoring effect and how to use it in a commercial negotiation?
Have you ever heard of the anchoring effect? You may not know it by this name, but it is a psychological mechanism that will indeed have been triggered in your mind, as in everyone's mind, numerous times. In today's post, we will go better understand what it is and...
Why if you had been a 17th-century Dutch florist in the “Tulip Bubble” would you have had to sell the roses?
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the "Tulip Bubble," you would have had to buy roses. But first of all, let's take a step back in history, going back to the...
Why is Christopher Nolan’s Inception a 148-minute marketing manual?
The following post will analyze why Christopher Nolan's Inception is a 148-minute marketing manual. But first of all, let's take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi core written and...
Go to market strategy for B2B companies
Go to Market strategy is a planning strategy for entering new markets and searching for new commercial opportunities. At Vehnta, we are specialized in B2B and, after years of experience in creating contacts and in sales support, we have developed our active...