Blog
Our blog narrates what stimulates our imagination: we believe that what inspires us is indeed at the basis of our way of working
Our Blog
News, updates and thoughts on marleting and sales in B2B
Touchpoints of a B2B customer journey
The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks in order to close a...
Search Intent: how to be found by the ones that are looking for you
Search Intent should be a basic concept for digital marketing specialists: however, for sales experts it might not be the same. In this post we are going to outline the importance of Search Intent, to define a shareable modus operandi and to understand how sales...
Data analysis and intuition: how to choose potential customers
The choice of potential customers is the first step of an active customer acquisition strategy. In the following post we are going to analyze the role of data analysis and intuition in the process of research and selection of commercial targets. Operational...
Client portfolio: how to find new opportunities with ABM strategy
There are many possible ways of looking for new customers in order to boost client portfolio. However, the most critical aspect is the identification of a method that allows an investment truly able to generate a return in commercial terms. Sales and marketing...
Sales funnel: how to generate commercial value
Whoever deals with sales or marketing is familiar with the concept of sales funnel. It is a visual representation of the four phases that characterize sales negotiation: Potential clients – The first phase of the sales negotiation includes a mapping activity of the...
From strategy to customer acquisition
When you want to move from strategy to customer acquisition the first thing to do is defining the profitability of a business idea. Indeed, in order to be profitable a business idea has to face a sequence of questions that stimulate the rational and the emotional...
Let’s talk about your objectives
