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How to create a Google Ads campaign on the search network

How to create a Google Ads campaign on the search network

by Marcello Cazzaniga | Dec 15, 2022

Google Ads is a platform that allows you to promote your services or products through paid advertisements that can be viewed on various Google networks, particularly on the search network. Google Ads campaigns on the search network are still the most popular today:...
Getting to know Google: a story of people, opportunities, insights, and curiosities

Getting to know Google: a story of people, opportunities, insights, and curiosities

by Marcello Cazzaniga | Jul 6, 2022

Understanding how companies are born and their development over the years is fascinating: the story of Google is an example of a company that was born within the walls of a university and now, after more than 20 years, has become a $110 billion revenue empire with 70...
How to use Google Analytics? The importance of making data-driven choices for business development

How to use Google Analytics? The importance of making data-driven choices for business development

by Marcello Cazzaniga | Apr 4, 2022

Before analyzing the importance of Google Analytics from a commercial perspective, let’s see, first of all, what is Google Analytics: a free data analysis platform that, through the implementation of a Javascript tracking code inserted in the source code of a...
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