by Yassir Rhila | Feb 23, 2024
Lead generation represents a fundamental pillar for any company operating in the B2B sector. However, the difference between successful lead generation and a waste of economic and time resources lies mainly in identifying and understanding potential customers’...
by Marcello Cazzaniga | Sep 2, 2020
Defining your B2B development is the first step that a B2B company should consider from the perspective of new business activities. The brand describes the company and its image in the market: this is a strategic approach that becomes operational to communicate...
by Marcello Cazzaniga | Mar 16, 2020
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth. It must be the starting and arrival point...
by Marcello Cazzaniga | Feb 7, 2020
In the last few years, the world of sales, especially B2B business development, has been characterized by extensive digital marketing activities. In the following article, we would like to focus precisely on the B2B world because what happened in the B2C context is...
by Marcello Cazzaniga | Jan 8, 2020
Everyone dealing with B2B sales, whether it be marketers, business developers, or sales managers, has a crucial point for a successful strategy in how they communicate their own vision. Identify your own vision in B2B sales B2B sales are characterized by...
by Marcello Cazzaniga | Oct 10, 2019
The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks to close a negotiation,...
