B2B sales: how to communicate your own vision

B2B sales: how to communicate your own vision

Everyone dealing with B2B sales, whether it be marketers, business developers, or sales managers, has a crucial point for a successful strategy in how they communicate their own vision.   Identify your own vision in B2B sales B2B sales are characterized by...
The power of questions in a sales negotiation

The power of questions in a sales negotiation

A sales negotiation comprises different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, the balance of power, and timing. It is a heterogeneous mix of experience and competence that involves all the...