B2B sales: how to communicate your own vision

B2B sales: how to communicate your own vision

Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision.   Identify your own vision in B2B sales B2B sales is characterized by...
The power of questions in a sales negotiation

The power of questions in a sales negotiation

A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...