by Marcello Cazzaniga | May 8, 2020
For days, we have been intercepting signals of change in the B2B industry. In fact, at this stage it will be decisive for the future to understand what is really happening in order not to be caught unprepared. In fact, should the situation continue for a few more...
by Marcello Cazzaniga | Jan 8, 2020
Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision. Identify your own vision in B2B sales B2B sales is characterized by...
by Marcello Cazzaniga | Nov 4, 2019
A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...
