by Marcello Cazzaniga | Jun 7, 2022
Communication is fundamental in the life of a company to convey messages to its stakeholders. One of the ways to communicate is to write, and today writing is increasingly spreading on a digital dimension. In this post, we want to provide some valuable insights to...
by Marcello Cazzaniga | May 16, 2022
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
