B2B Development: social media for market positioning

B2B Development: social media for market positioning

Defining your B2B development is the first step that a B2B company should take into consideration in the perspective of new business activities. The brand defines the company and its image in the market: this is a strategic approach that becomes operational to...
B2B business development and digital marketing

B2B business development and digital marketing

In the last few years the world of sales, especially in terms of B2B business development, has been characterized by a large presence of digital marketing activities. In the following article we would like to focus exactly on B2B world because what happened in B2C...