by Marcello Cazzaniga | Nov 3, 2022
Monitoring the results of strategies and actions taken is essential for any company to make business decisions based on data. There are numerous KPIs that a company can consider. In this post, we are going to look at the main ones for monitoring marketing and sales...
by Marcello Cazzaniga | Jul 2, 2020
Generation and management of business prospects with potential customers aimed at generating a first meeting or a first commercial request is part of the work of each seller. But how can digital tools help sales departments of B2B companies? Strategic marketing,...
by Marcello Cazzaniga | May 8, 2020
We have been intercepting change signals in the B2B industry for days. In fact, at this stage, it will be decisive for the future to understand what is happening in order not to be caught unprepared. In fact, should the situation continue for a few more months,...
by Marcello Cazzaniga | Sep 19, 2019
The choice of potential customers is the first step of an active customer acquisition strategy. In the following post, we will analyze the role of data analysis and intuition in researching and selecting commercial targets. Operational premise: conquest and...
by Marcello Cazzaniga | Jun 24, 2019
When you move from strategy to customer acquisition, the first thing to do is define the profitability of a business idea. Indeed, to be profitable, a business idea must face a sequence of questions that stimulate the rational and the emotional approach. Before...
