by Marcello Cazzaniga | Sep 14, 2021
With this post we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with a definitely important and current legacy of thought. Who is...
by Marcello Cazzaniga | Aug 5, 2021
In this post, we will analyze what a Digital Go to Market strategy has in common with the D-Day of 6 June 1944, known as the D-Day. Let’s understand together where this curious association comes from. “The Marketing War” – Ries and Trout There are...
by Marcello Cazzaniga | Aug 5, 2021
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song “L’istrione” by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many similarities...
by Marcello Cazzaniga | Aug 4, 2021
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the “Tulip Bubble” you would have had to buy roses. But first of all let’s take a step back in history,...
by Marcello Cazzaniga | Aug 4, 2021
In the following post, we will analyze why Christopher Nolan’s Inception is a 148-minute marketing manual. But first of all, let’s take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi...
by Marcello Cazzaniga | Sep 2, 2020
Defining your B2B development is the first step that a B2B company should take into consideration in the perspective of new business activities. The brand defines the company and its image in the market: this is a strategic approach that becomes operational to...
