by Marcello Cazzaniga | Dec 15, 2022
Google Ads is a platform that allows you to promote your services or products through paid advertisements that can be viewed on various Google networks, particularly on the search network. Google Ads campaigns on the search network are still the most popular today:...
by Marcello Cazzaniga | Nov 3, 2022
Monitoring the results of strategies and actions taken is essential for any company to make business decisions based on data. There are numerous KPIs that a company can consider. In this post, we are going to look at the main ones for monitoring marketing and sales...
by Marcello Cazzaniga | Sep 13, 2022
Negotiation techniques and strategies play a key role in numerous fields: from politics to economics to the law. In addition to these sectors, however, negotiation is also present in multiple areas of our daily life, such as in the workplace between colleagues or...
by Marcello Cazzaniga | Aug 22, 2022
DNS, domains, and servers are IT technicalities that can be highly complicated. This post will try to clarify this topic, satisfy curiosity, and increase your computer knowledge. What is DNS, and how it works The DNS, or Domain Name System, could be...
by Marcello Cazzaniga | Jul 6, 2022
Understanding how companies are born and their development over the years is fascinating: the story of Google is an example of a company that was born within the walls of a university and now, after more than 20 years, has become a $110 billion revenue empire with 70...
