by Marcello Cazzaniga | Sep 13, 2022
Negotiation techniques and strategies play a key role in numerous fields: from politics to economics to the law. In addition to these sectors, however, negotiation is also present in multiple areas of our daily life, such as in the workplace between colleagues or...
by Marcello Cazzaniga | Aug 22, 2022
DNS, domains, and servers are IT technicalities that can be highly complicated. This post will try to clarify this topic, satisfy curiosity, and increase your computer knowledge. What is DNS, and how it works The DNS, or Domain Name System, could be...
by Marcello Cazzaniga | Jul 6, 2022
Understanding how companies are born and their development over the years is fascinating: the story of Google is an example of a company that was born within the walls of a university and now, after more than 20 years, has become a $110 billion revenue empire with 70...
by Marcello Cazzaniga | Jun 7, 2022
Communication is fundamental in the life of a company to convey messages to its stakeholders. One of the ways to communicate is to write, and today writing is increasingly spreading on a digital dimension. In this post, we want to provide some valuable insights to...
by Marcello Cazzaniga | May 16, 2022
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
