by Marcello Cazzaniga | Sep 14, 2021
With this post, we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with an unquestionably important and current legacy of thought. Who is...
by Marcello Cazzaniga | Aug 5, 2021
This post will analyze what a Digital Go to Market strategy has in common with the D-Day of June 6, 1944, known as the D-Day. Let’s understand together where this curious association comes from. “The Marketing War” – Ries and Trout Many...
by Marcello Cazzaniga | Aug 5, 2021
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song “L’istrione” by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many...
by Marcello Cazzaniga | Aug 5, 2021
Have you ever heard of the anchoring effect? You may not know it by this name, but it is a psychological mechanism that will indeed have been triggered in your mind, as in everyone’s mind, numerous times. In today’s post, we will go better understand what...
by Marcello Cazzaniga | Aug 4, 2021
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the “Tulip Bubble,” you would have had to buy roses. But first of all, let’s take a step back in history,...
