by Marcello Cazzaniga | Feb 21, 2020
The businesses able to make important choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
by Marcello Cazzaniga | Feb 7, 2020
In the last few years the world of sales, especially in terms of B2B business development, has been characterized by a large presence of digital marketing activities. In the following article we would like to focus exactly on B2B world because what happened in B2C...
by Marcello Cazzaniga | Jan 8, 2020
Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision. Identify your own vision in B2B sales B2B sales is characterized by...
by Marcello Cazzaniga | Dec 6, 2019
In this post we are going to highlight the differences between a sales consultant and a company that has as its core business the active customer acquisition for its clients. Indeed, a company that intends to expand its business has to carefully choose between the...
by Marcello Cazzaniga | Nov 4, 2019
A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...
