by Marcello Cazzaniga | Jun 7, 2022
Communication is fundamental in the life of a company to convey messages to its stakeholders. One of the ways to communicate is to write, and today writing is increasingly spreading on a digital dimension. In this post, we want to provide some valuable insights to...
by Marcello Cazzaniga | May 16, 2022
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
by Marcello Cazzaniga | Apr 4, 2022
Before analyzing the importance of Google Analytics from a commercial perspective, let’s see, first of all, what is Google Analytics: a free data analysis platform that, through the implementation of a Javascript tracking code inserted in the source code of a...
by Marcello Cazzaniga | Nov 10, 2021
How can Game Theory help in sales? In the following post, we will try to answer starting from an absolute concept: business and commercial negotiations are activities that require high strategic, relational, and communication skills. It is a tautology, a statement...
by Marcello Cazzaniga | Oct 11, 2021
In the following post, we will deepen the logic related to the speed of the side using the Page Speed indicator, and we will suggest how to test the Page Speed of your website quickly. But first, a quick introduction. Why is Page Speed essential for every...
