B2B business development and digital marketing

B2B business development and digital marketing

In the last few years the world of sales, especially in terms of B2B business development, has been characterized by a large presence of digital marketing activities. In the following article we would like to focus exactly on B2B world because what happened in B2C...
B2B sales: how to communicate your own vision

B2B sales: how to communicate your own vision

Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision.   Identify your own vision in B2B sales B2B sales is characterized by...
The power of questions in a sales negotiation

The power of questions in a sales negotiation

A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...