by Marcello Cazzaniga | Mar 16, 2020
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth. It must be the starting and arrival point...
by Marcello Cazzaniga | Feb 21, 2020
The businesses able to make essential choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
by Marcello Cazzaniga | Feb 7, 2020
In the last few years, the world of sales, especially B2B business development, has been characterized by extensive digital marketing activities. In the following article, we would like to focus precisely on the B2B world because what happened in the B2C context is...
by Marcello Cazzaniga | Jan 8, 2020
Everyone dealing with B2B sales, whether it be marketers, business developers, or sales managers, has a crucial point for a successful strategy in how they communicate their own vision. Identify your own vision in B2B sales B2B sales are characterized by...
by Marcello Cazzaniga | Dec 6, 2019
This post will highlight the differences between a sales consultant and a company with active customer acquisition for its clients as its core business. Indeed, a company that intends to expand its business has to choose between the two carefully: it is a fundamental...
