by Marcello Cazzaniga | Aug 4, 2021
The following post will analyze why Christopher Nolan’s Inception is a 148-minute marketing manual. But first of all, let’s take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi core...
by Marcello Cazzaniga | Oct 14, 2020
Go to Market strategy is a planning strategy for entering new markets and searching for new commercial opportunities. At Vehnta, we are specialized in B2B and, after years of experience in creating contacts and in sales support, we have developed our active...
by Marcello Cazzaniga | Sep 2, 2020
Defining your B2B development is the first step that a B2B company should consider from the perspective of new business activities. The brand describes the company and its image in the market: this is a strategic approach that becomes operational to communicate...
by Marcello Cazzaniga | Jul 2, 2020
Generation and management of business prospects with potential customers aimed at generating a first meeting or a first commercial request is part of the work of each seller. But how can digital tools help sales departments of B2B companies? Strategic marketing,...
by Marcello Cazzaniga | May 8, 2020
We have been intercepting change signals in the B2B industry for days. In fact, at this stage, it will be decisive for the future to understand what is happening in order not to be caught unprepared. In fact, should the situation continue for a few more months,...