Case Study: How we improved our visibility on Google by optimizing Page Speed

In the following post, we will deepen the logic related to the speed of the side using the Page Speed indicator, and we will suggest how to test the Page Speed of your website quickly.

But first, a quick introduction.

 

Why is Page Speed essential for every business?

 

Vehnta’s mission is to seek clients for its clients, that is, to increase the commercial possibilities by increasing the leads of its clients in the B2B sector using innovative digital strategies that have been successfully tested internally at first. Each company is an ecosystem with its uniqueness defined by the characteristics of its products and services, by its relationship with stakeholders, and its choices on how to operate and present itself in the reference market. Precisely for this reason, B2B marketing strategies must be customized to suit the company, focusing on identifying opportunities for improvement and the best way to bring results. However, there are factors common to all businesses. Therefore, the online presence is one of them: positioning on search engines is one of them.

For this reason, we would like to share a straightforward but highly impactful case study.

It is inherent in one of the key factors for positioning on Google, perhaps one of the most appreciated parameters by search engines and by Google in detail. A real passion for Google developers is Page Speed, which is the website pages’ loading speed.

Improving Page Speed is essential for every company because, as anticipated, it is one of the key factors in improving one’s Reachability, or the opportunity to be reached more easily by potential customers on Google.

 

But what is Page Speed?

 

Page Speed is a Google index that verifies the performance of a given web page on mobile and desktop devices: the higher the Page Speed is on a scale from 0 to 100, where 0 is the absolute minimum, and 100 is the absolute maximum, the fastest the page loads and could therefore be rewarded by Google with a ranking among the top search results. Remember that among insiders, it is ironically said that “the safest place to hide a corpse is the second page of Google”. Because in the end, very few go as far as the second page!

As mentioned, Page Speed is an indicator, not a tool. Now let’s see what the factors that influence it are.

 

 

 

 

How to improve Page Speed?

 

We have said that Page Speed is only an indicator: now, let’s try to understand which elements make it up. Among the aspects that influence Page Speed, we find issues related to the code development logic of a Web page, such as JS and CSS; or themes related to the images on the page, such as compression and formats; and finally, chapters related to the response speed of the server on which this page is hosted.

These are technicalities that a business consulting firm should address with its client to facilitate its positioning on search engines. A strategy is not based only on the positioning on the engines, but it is not a factor to be ignored.

 

Why might a website have a low Page Speed?

 

Often, however, when the commissioner is not expert enough in digital issues, and the direction of the work is entrusted to technically competent people, perhaps with excellent graphic skills and a lot of styles but not inclined to business needs, the creation of a website aims to maximize the design and to arouse the classic wow effect to the user without regard to the Page Speed logic, which instead should be considered because they closely concern the user experience.

In summary, to reward aesthetics, some companies lose sight of the primary objective: the search for new customers.

The risk of losing functionality to improve aesthetics is to make potential customers have a flawed digital experience and not be rewarded by search engines in terms of position on the results pages.

We all have experience with very slow websites, albeit with excellent graphics. However, a high dropout rate, poor conversion, and therefore, from a business perspective, are ultimately not very useful.

Consolidated statistics show that the fastest websites have better user visit performance, defined by metrics such as the number of pages viewed and time spent on the website. Therefore, high conversion rates: whether these conversions are sales or inquiries. In other words, more quality leads for your business. Official Google sources attest to this, as reported in this article.

 

Vehnta and Page Speed?

 

At Vehnta, on the other hand, we take great care of the aspect of Page Speed.

As demonstrated by the tests carried out on the official Google tool to our web pages and in particular to the one to which the screen below refers, namely the pages https://vehnta.com/ricerca-clienti/:

 

 

It is not for nothing that we have significant results in terms of positioning. The page mentioned above is positioned for the KW linked to the concept of “customer search” on the front page of Google and therefore has a vast potential for visibility.

 

How to measure Page Speed?

 

Measuring your Page Speed is a “game” for everyone: to participate, you simply need to be seated in front of your computer and have an Internet connection.

At this point, the “game” instructions are simple:

• Get the URL of a page on your site. Preferably that of the most viewed or strategically most important page.
• Go to the Page Speed Insights site.
• Enter the web page URL in the bar at the top of the blue section.
• Click “Analyze”

After a few seconds, the current Page Speed of your web page will magically appear on both mobile and desktop devices, as well as technical tips to implement to improve results. Perhaps, for inexperienced users, the numbers say little, but Google helps us with the range of colours adopted to make the score understand:

• Red: absolutely to improve.
• Yellow: good, but there is still room for improvement
• Green: excellent

 

In conclusion: why is Page Speed verification crucial?

 

In our opinion, this simple “game” hides two themes of primary importance for the business of every company:

• Google data confirms that expensive and design sites do not always equate to performing sites capable of bringing new contacts. The user experience on a site is the only thing that matters, and it is not limited simply to the wow effect.
• Before investing in expensive Lead Generation strategies, it is essential to make sure that the foundations of your web presence are optimal. Otherwise, without this, there would be no possible reachability.

With the right skills, you can improve Page Speed ​​and User Experience metrics for any website.

Don’t believe us or trust us and try the PageSpeed ​​of this web page!