by Marcello Cazzaniga | Nov 10, 2021
How can Game Theory help in sales? In the following post, we will try to answer starting from an absolute concept: business and commercial negotiations are activities that require high strategic, relational, and communication skills. It is a tautology, a statement...
by Marcello Cazzaniga | Feb 21, 2020
The businesses able to make essential choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
by Marcello Cazzaniga | Dec 6, 2019
This post will highlight the differences between a sales consultant and a company with active customer acquisition for its clients as its core business. Indeed, a company that intends to expand its business has to choose between the two carefully: it is a fundamental...
by Marcello Cazzaniga | Aug 19, 2019
There are many possible ways of looking for new customers to boost the client portfolio. However, the most critical aspect is identifying a method that generates a return on investment in commercial terms. Sales and marketing professionals can indeed rely on many...
