by Marcello Cazzaniga | Aug 5, 2021
This post will analyze what a Digital Go to Market strategy has in common with the D-Day of June 6, 1944, known as the D-Day. Let’s understand together where this curious association comes from. “The Marketing War” – Ries and Trout Many...
by Marcello Cazzaniga | Aug 4, 2021
In the following post, we will go together to understand why if you had been a Dutch citizen at the time of the 1600s during the period known as the “Tulip Bubble,” you would have had to buy roses. But first of all, let’s take a step back in history,...
by Marcello Cazzaniga | Aug 4, 2021
The following post will analyze why Christopher Nolan’s Inception is a 148-minute marketing manual. But first of all, let’s take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi core...
by Marcello Cazzaniga | Oct 14, 2020
Go to Market strategy is a planning strategy for entering new markets and searching for new commercial opportunities. At Vehnta, we are specialized in B2B and, after years of experience in creating contacts and in sales support, we have developed our active...
