Commercial process for lead generation and customer acquisition
B is for Branding
R is for Reachability
I is for Impact
D is for Diving
G is for Get the ball rolling
E is for Engage
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For days, we have been intercepting signals of change in the B2B industry. In fact, at this stage it will be decisive for the future to understand what is really happening in order not to be caught unprepared. In fact, should the situation continue for a few more...
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth: it must in fact be the starting and the...
The businesses able to make important choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
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