ABM stands for Account-Based Marketing. While there are many definitions, ABM is generally a B2B strategy that offers a personalized and targeted approach for each potential customer. It involves identifying individual targets and creating a dedicated commercial development plan for each one.
At Vehnta, we define ABM as a 1-to-1 approach that can be accelerated and automated using technology. Vehnta provides the tools to implement and optimize this strategy effectively.
Vehnta’s ABM approach allows users to advertise on Google Ads directly to targeted companies and each of their locations. This level of precision enables access to KPIs and insights that would otherwise remain inaccessible, offering deeper control and understanding of campaign performance.
First Level (Quick View):
Second Level (Detailed Analysis):
The horizontal overview refers to a quick-access mode that uses tabs to provide a broad view of all relevant information for ABM campaigns. This allows users to easily track key aspects of multiple campaigns at a glance.
The vertical depth provides a more detailed and analytical view. It enables users to study campaign data at multiple levels, focusing on specific targets and their individual locations. For example:
This feature offers a granular understanding of campaign performance and target behavior.
In Vehnta, a “similar company” is defined by multiple criteria:
The Keyword and Ad Generator feature uses cutting-edge GenAI technologies, regularly updated to provide Vehnta users with the most advanced solutions available.
Yes! The Vehnta Keyword and Ad Generator supports all languages currently used by Google.
The Vehnta Keyword and Ad Generator lets you provide inputs in your preferred language. It then processes and delivers results in the specific languages you request for your campaigns.
Certainly! The Keyword and Ad Generator includes a built-in translator that provides real-time translations for every keyword and ad component, ensuring you have full clarity and confidence in your campaigns.
Search terms are available in dedicated tabs for each of your targets, categorized by companies and their respective locations.
Vehnta provides highly detailed data, allowing you to analyze search terms at the most granular level, including individual locations across the globe.
You can use the search terms to:
Speaking your customers’ language improves engagement and relevance.
The insights from search terms can help you:
Vehnta’s search terms are a valuable resource for sales departments by revealing your targets’ needs and intentions. Sales teams can:
Vehnta equips both marketing and sales teams with actionable insights to align strategies and close more deals efficiently.
Vehnta connects directly with Google Ads via API, analyzing campaign data in detail and organizing it based on specific objectives. individual targets and creating a dedicated commercial development plan for each one.
The algorithm evaluates the value of each target’s interactions with your ads, assigning a score, that reflects their level of interest.
Premium Keywords are terms identified during campaign setup, that are critical to your business. They help you focus on high-priority markets or needs.
There’s no limit, but we recommend choosing fewer than 10 to maintain focus. If everything is a priority, nothing is.
This feature identifies active targets by analyzing their online search activity. It assumes that B2B purchases follow a pattern where search frequency increases as interest grows, resembling the initial Fibonacci sequence: 1, 1, 2, 3…
During setup, you specify the competitors you want to monitor. Vehnta tracks their activity and provides insights on their interactions with your targets.
Vehnta’s fee is a percentage of the savings you achieve by transitioning from traditional to Vehnta-optimized Google Ads campaigns. Your actual spending over the past 12 months in Google Ads determines the applicable fee bands. For instance, if your company spent €100,000 on Google Ads in the last year and achieves €70,000 in savings with Vehnta, Vehnta would apply a 30% fee to the €70,000 saved. Therefore, you would pay Vehnta €21,000 over one year. With Vehnta, your total spending would be €51,000 (€30,000 on Google Ads campaigns optimized by Vehnta and €21,000 for Vehnta software and services), resulting in €49,000 in savings compared to the €100,000 spent without Vehnta.
Even better—Vehnta can help you spend less than you do today by focusing on your specific target audience. By the end of the year, your total expenditure will be lower than your current advertising budget alone.
The Base Fee is determined based on the estimated savings Vehnta can achieve compared to traditional Google Ads campaigns. This fee is fixed and paid monthly throughout the collaboration.
The Success Fee is calculated quarterly and reflects the actual savings achieved with Vehnta. It compares your Google Ads spending with Vehnta to what you would have spent with traditional campaigns. The Success Fee also considers the Base Fee payments already made.
Getting a simulation is simple! Contact Vehnta’s sales team for a no-obligation estimate of the potential savings you could achieve with Vehnta.
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