Branding

Branding Strategy

According to The Cluetrain Manifesto, markets are conversations, so the brand must be a living element in the market: an element that can talk to potential customers, tell a story, and intercept specifications

Branding Strategy

According to The Cluetrain Manifesto, markets are conversations, so the brand must be a living element in the market: an element that can talk to potential customers, tell a story, and intercept specifications

Message definition

In content marketing, we design the brand’s message together with our customers to ensure consistency between all business choices and clarity of company vision and product specifications

Content creation

Once the message is defined, we are responsible for creating the content, in the form of text, video, or images, that can transmit to the market the vision of our customer: its values and its products

Content creation

Once the message is defined, we are responsible for creating the content, in the form of text, video, or images, that can transmit to the market the vision of our customer: its values and its products

Content distribution

Once the content is created, we proceed with the distribution of the same on the targets defined in the Prospecting phase. We design multi-channel and multi-touch-point strategies: website, LinkedIn, or Google advertising

B

Website

The website is the foundation of a digital customer search strategy: it must be functional, informative, and designed to ensure the best speed performance

R

Content marketing

Content is the King. The content is sovereign, especially in the world of B2B. Designing the appropriate information and distributing it to the right targets is the best way to create reputation and, therefore, trust

D

LinkedIn company profile

LinkedIn is the social media of the B2B world. A correct communication strategy on this channel improves potential customers’ perception of the company

G

Google Display

The Google Display channel is characterized as a useful tool to improve brand recognition and develop low-cost campaigns on specialized content

B

Website

The website is the foundation of a digital customer search strategy: it must be functional, informative, and designed to ensure the best speed performance

R

Content marketing

Content is the King. The content is sovereign, especially in the world of B2B. Designing the appropriate information and distributing it to the right targets is the best way to create reputation and, therefore, trust

D

LinkedIn company profile

LinkedIn is the social media of the B2B world. A correct communication strategy on this channel improves potential customers’ perception of the company

G

Google Display

The Google Display channel is characterized as a useful tool to improve brand recognition and develop low-cost campaigns on specialized content

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Visionsphere

Visionsphere