by Marcello Cazzaniga | Sep 25, 2019
Search Intent should be a basic concept for digital marketing specialists; however, it might not be the same for sales experts. In this post, we will outline the importance of Search Intent, define a shareable modus operandi, and understand how the sales department...
by Marcello Cazzaniga | Sep 19, 2019
The choice of potential customers is the first step of an active customer acquisition strategy. In the following post, we will analyze the role of data analysis and intuition in researching and selecting commercial targets. Operational premise: conquest and...
by Marcello Cazzaniga | Jul 23, 2019
Whoever deals with sales or marketing is familiar with the concept of the sales funnel. It is a visual representation of the four phases that characterize sales negotiation: Potential clients – The first phase of the sales process includes a mapping activity of the...
by Marcello Cazzaniga | Jun 24, 2019
When you move from strategy to customer acquisition, the first thing to do is define the profitability of a business idea. Indeed, to be profitable, a business idea must face a sequence of questions that stimulate the rational and the emotional approach. Before...
