B2B business development and digital marketing

B2B business development and digital marketing

In the last few years, the world of sales, especially B2B business development, has been characterized by extensive digital marketing activities. In the following article, we would like to focus precisely on the B2B world because what happened in the B2C context is...
Touchpoints of a B2B customer journey

Touchpoints of a B2B customer journey

The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks to close a negotiation,...