by Marcello Cazzaniga | Aug 4, 2021
The following post will analyze why Christopher Nolan’s Inception is a 148-minute marketing manual. But first of all, let’s take a moment to frame the topic. What the movie Inception is about Inception is a 2010 thriller film with a sci-fi core...
by Marcello Cazzaniga | Sep 2, 2020
Defining your B2B development is the first step that a B2B company should consider from the perspective of new business activities. The brand describes the company and its image in the market: this is a strategic approach that becomes operational to communicate...
by Marcello Cazzaniga | Jul 2, 2020
Generation and management of business prospects with potential customers aimed at generating a first meeting or a first commercial request is part of the work of each seller. But how can digital tools help sales departments of B2B companies? Strategic marketing,...
by Marcello Cazzaniga | May 8, 2020
We have been intercepting change signals in the B2B industry for days. In fact, at this stage, it will be decisive for the future to understand what is happening in order not to be caught unprepared. In fact, should the situation continue for a few more months,...
by Marcello Cazzaniga | Feb 7, 2020
In the last few years, the world of sales, especially B2B business development, has been characterized by extensive digital marketing activities. In the following article, we would like to focus precisely on the B2B world because what happened in the B2C context is...
by Marcello Cazzaniga | Oct 10, 2019
The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks to close a negotiation,...
