Touchpoints of a B2B customer journey

Touchpoints of a B2B customer journey

The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks to close a negotiation,...
Sales funnel: how to generate commercial value

Sales funnel: how to generate commercial value

Whoever deals with sales or marketing is familiar with the concept of the sales funnel. It is a visual representation of the four phases that characterize sales negotiation: Potential clients – The first phase of the sales process includes a mapping activity of the...