by Marcello Cazzaniga | May 8, 2020
For days, we have been intercepting signals of change in the B2B industry. In fact, at this stage it will be decisive for the future to understand what is really happening in order not to be caught unprepared. In fact, should the situation continue for a few more...
by Marcello Cazzaniga | Mar 16, 2020
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth: it must in fact be the starting and the...
