by Marcello Cazzaniga | Jun 7, 2022
Communication is fundamental in the life of a company to convey messages to its stakeholders. One of the ways to communicate is to write, and today writing is increasingly spreading on a digital dimension. In this post, we want to provide some valuable insights to...
by Marcello Cazzaniga | May 16, 2022
In the following post, we will define what a heuristic is, what is a conversation and why markets are conversations, what you need to determine to converse with the right person and what are the critical elements of strategic sales to set up when you are in front of a...
by Marcello Cazzaniga | Oct 11, 2021
In the following post, we will deepen the logic related to the speed of the side using the Page Speed indicator, and we will suggest how to test the Page Speed of your website quickly. But first, a quick introduction. Why is Page Speed essential for every...
by Marcello Cazzaniga | Sep 14, 2021
With this post, we want to illustrate a particular approach to sales negotiation that has its origin in the teaching of the great philosopher Socrates, who lived almost 2 500 years ago, but with an unquestionably important and current legacy of thought. Who is...
by Marcello Cazzaniga | Aug 5, 2021
This post will analyze what a Digital Go to Market strategy has in common with the D-Day of June 6, 1944, known as the D-Day. Let’s understand together where this curious association comes from. “The Marketing War” – Ries and Trout Many...
by Marcello Cazzaniga | Aug 5, 2021
With the following post, we want to stimulate your mind and make you reflect on the reason that led us to see the song “L’istrione” by Charles Aznavour as the international anthem of a salesperson! Of course, we are joking, but there are many...
