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Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
Our Blog
Our blog narrates what stimulates our imagination:
we believe that what inspires us is indeed
at the basis of our way of working
How to generate business prospects using digital tools
Generation and management of business prospects with potential customers aimed at generating a first meeting or a first commercial request is part of the work of each seller. But how can digital tools help sales departments of B2B companies? Strategic marketing,...
The commercial paradigm is changing: new Bridge Strategy
We have been intercepting change signals in the B2B industry for days. In fact, at this stage, it will be decisive for the future to understand what is happening in order not to be caught unprepared. In fact, should the situation continue for a few more months,...
B2B Brand, anything goes: omni comprehensive positioning strategy
Often, through the pages of this blog, we have analyzed and described the role of B2B Brand in the market ecosystem. Brand management or branding is a fundamental activity in the strategy of a B2B company that aims at growth. It must be the starting and arrival point...
Internationalization: how to find B2B customers abroad
The businesses able to make essential choices are always the ones that change the market: companies able to choose the path of internationalization, to choose a new way for the evolution or commercialization of their products. As a matter of fact, a company willing to...
B2B business development and digital marketing
In the last few years, the world of sales, especially B2B business development, has been characterized by extensive digital marketing activities. In the following article, we would like to focus precisely on the B2B world because what happened in the B2C context is...
B2B sales: how to communicate your own vision
Everyone dealing with B2B sales, whether it be marketers, business developers, or sales managers, has a crucial point for a successful strategy in how they communicate their own vision. Identify your own vision in B2B sales B2B sales are characterized by...
Sales Consultant or Active Customer Acquisition Company?
This post will highlight the differences between a sales consultant and a company with active customer acquisition for its clients as its core business. Indeed, a company that intends to expand its business has to choose between the two carefully: it is a fundamental...
The power of questions in a sales negotiation
A sales negotiation comprises different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, the balance of power, and timing. It is a heterogeneous mix of experience and competence that involves all the...
Touchpoints of a B2B customer journey
The path to purchase in the B2B world is a complicated journey, made of touchpoints that describe the beginning of the relationship between two or more companies in a more or less wide time frame. As a matter of fact, some companies need weeks to close a negotiation,...
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