Go to market strategy for B2B companies

Go to market strategy for B2B companies

  Go to Market strategy is a planning strategy for entering new markets and for searching for new commercial opportunities. At Vehnta we are specialized in B2B and, after years of experience in creating contacts and in sales support we have developed our own...
B2B Development: social media for market positioning

B2B Development: social media for market positioning

Defining your B2B development is the first step that a B2B company should take into consideration in the perspective of new business activities. The brand defines the company and its image in the market: this is a strategic approach that becomes operational to...
B2B business development and digital marketing

B2B business development and digital marketing

In the last few years the world of sales, especially in terms of B2B business development, has been characterized by a large presence of digital marketing activities. In the following article we would like to focus exactly on B2B world because what happened in B2C...
B2B sales: how to communicate your own vision

B2B sales: how to communicate your own vision

Everyone dealing with B2B sales, whether it be marketers, business developers or sales managers, has as a crucial point for a successful strategy the way they communicate their own vision.   Identify your own vision in B2B sales B2B sales is characterized by...
The power of questions in a sales negotiation

The power of questions in a sales negotiation

A sales negotiation is composed of different elements, such as direct and indirect communication, non-verbal communication, figures, objectives, relationships, balance of power and timing. It is a heterogeneous mix of experience and competence that involves all the...